SGIA Specialty Graphics Industry Survey 2016.

Okay, so what's going on here?

Okay, so what’s going on here?

As far as I know, there is no reliable or even current survey of the Canadian Specialty Graphics Industry, so the next best thing is a survey conducted by the SGIA in the United States. The 2016 version of the survey provides some interesting insights.

It’s always a good idea to read these surveys because they’re bound to be at least partially applicable up here, if for no other reason than to indicate trends. On the other hand, if you do business in the U.S., you should definitely read them. In the meantime, if you haven’t yet read the 2016 SGIA Specialty Graphics Industry Survey report, here are some of the more interesting highlights.

  1. To put the results in perspective, note that they were obtained from the responses of 37 U.S. industrial printing businesses.
  2. A strong majority of industrial printing sector companies exclusively serve business-to-business customers.
  3. The survey companies were large: the median number of employees is about 60 and median sales revenue is about $6.5 million.
  4. 90 percent classified themselves as multi-technology. The top two technologies are digital followed by screen printing.
  5. The most common types of equipment purchased in the previous year were pre-press production tools and software for screen printing.
  6. 2015 equipment purchases of over $5,000 were made by 89 percent of respondents. Of those, 85 percent made production-related equipment purchase of over $50,000.
  7. The most purchased digital presses were solvent roll-to-roll less than 96 inches in width.
  8. Purchases plans for 2016 are high too.
  9. When buying production equipment the most important considerations are said to be purchase price, range of capabilities, and cost to operate.
  10. The most served market areas are transportation, medical and appliances.
  11. The products areas most served are ceramics, glass, and sheet plastics.
  12. The median sales growth in the previous year was just over 12 percent.
  13. 49 percent imcreased staff numbers.
  14. 65 percent reported that prices remained unchanged.
  15. The biggest challenges to growth are reported as finding new cstomers, downward pressures on prices, and recruiting production personnel.
  16. The most common methods undertaken to attract new customers were company web sites, referrals and outside sales.

The highlights are interesting, and while they’ll give you some insight into the industry, for a better understanding the full survey results are available from the SGIA.