The thumbnail version:

  • You must attend shows if you’re to remain informed and  competitive.

The full version:

You can keep your sign shop up to date with the latest technology and techniques, or you can let your competition leave you behind until it becomes too late, difficult, or expensive to catch up. The most effective way to ensure that your shop keeps up or even gets ahead of the curve, is to attend the better trade shows such as the upcoming ISA Sign Expo 2023.

Here’s just thre reasons why sign shop owners should take this show seriously: Roland takes it seriously and brings a boat load of representatives; the attendance is usually over 20,000; and there are over 600 exhibitors. If you didn’t attend, the chances are that some of your competitors will be among among the more than 20,000 attendees and will come away better informed that you are about the latest and the greatest in the industry. They will have an edge.

Why not mark your calendar for the ISA Sign Expo 2023 in Las Vegas? In the meantime, you may also look for other opportunities to stay abreast of developments in your industry—a successful future could depend on it.