The thumbnail version:
- The pandemic is yielding survival tips.
- Diversification and an online presence are on the menu.
The full version:
It has been just over a year now and how-to-survive stories are appearing.
It’s always useful to know how colleagues and competitors in the industry have fared, not only as a yardstick against which to measure your shop’s performance but also as a planning tool for the future. You can be sure that COVID-19 isn’t going to be the last “disaster” the industry and your shop is going to have to negotiate.
Sign Media Canada interviewed sign shop owners who, among other advice, offered this:
Geoff Orlick of Quality Designs in Campbell River: “Diversify, diversify, diversify. The sign industry is vast and fast moving. Listen to your customers’ requests for products you don’t sell, and when the same product request is made repeatedly, it’s time to broaden your production base.”
Ernest Florentino of Sign Den Graphics of Mississauga: “One great lesson I learned with this pandemic is the importance of having s strong online presence. You need to have an effective website, and you should make use of social media, particularly Instagram, to post recent jobs and highlight products you specialize in.”
There you have it. Some good advice from colleagues.