Does your shop just accept orders without question or does it offer advice to customers who may be going “cheap” at their own peril? Customers should know that signs reflect the nature and character of their business. Signs with poor design and an overall “cheap” look because of trying to trim the budget too much, might do more harm than good to a customer’s cause. Naive and inexperienced customers might not have given this much thought and might appreciate your advice. The trick is for you to sound like you’re helping, not upselling.