Continuing with our reading of the annual Sign Media Canada survey and keeping in mind that it would be a stretch to assume that the picture painted by the respondents reflects the state of the entire industry, let’s have one more look at what the results yielded.
Industry associations: 58% of respondents reported that they are members of either the Sign Association of Canada, the International Sign Association, and/or The Specialty Graphic Imaging Association (SGIA). Clearly a large number agree with us that industry associations have a significant role to play in the industry. If you don’t already belong to an industry association, you should.
Frustrations: Some of the frustrations (presumably of mostly owners) include: chasing money (non-paying accounts); customers shopping for price rather than quality or service; employees with a lack of imagination and motivation; and hiring and retaining competent staff. Seems to be pretty standard for most businesses.
This concludes our cursory reading of the survey. We hope we’ve convinced you to look it up and study it in depth.