You’re talented at what you do and you love being in your shop exercising that talent. And, like somewhere between a third and a half of the population, you’re an introvert. The thing is though that you’re running a business and this means having to do stuff that introverts hate. For instance, networking, working in groups, dealing with strangers, and pitching potential customers.

The problem this poses for the introverted shop owner is that some of these hated activities are an essential part of business survival and growth. But fear not, there is a lot of advice you can access. First of all, a widely-acclaimed book that should be read by every introvert (and by extroverts who want to understand introverts) is Susan Cain’s Quiet: The Power of Introverts in a World That Can’t Stop Talking. It’s a truly life-altering book.

But for business purposes specifically there are other books including:

  •  The Introvert Entrepreneur by Beth Buelow
  • Business Introvert – Simple Strategies for Introverts to Thrive as Entrepreneurs by Chow Boon Sim
  • The Happy Hermit – How to Thrive as an Introvert Entrepreneur. by Brigitte Van Tuijl
  • Introvert Entrepreneur – It’s Not an Oxymoron – 16 Entrepreneurship Success Tips For Introverts by J.B. Wilson
  • The Introvert’s Guide to Entrepreneurship – How to make The Most of Your Strengths And Become Successful by Nate Nicholson

You have reading to do.