A recent article about outdoor signs advised sign customers that the role of signage in their businesses was too significant to forgo having an expert consultant.
It urged sign buyers to think of the “sign consultant” not only as an expert resource but also as a point of contact for future signage requirements. The suggestion that this need was pretty much the same as the need for a trusted attorney or accountant might have been a bit of a stretch, but the point is taken.
But turn this around and view it from a sign printer’s perspective, and it suggests that perhaps you as a sign printer should present yourself to your customers as their sign consultant rather than just the sign supplier.
Elevating yourself from sign supplier to trusted sign consultant makes sense, don’t you think?