Beyond fierce sign shop competition


Ever wondered what you can do to work around the fierce competition in the sign industry? Acryl design of Winnipeg diversified to where signs are now just about 20 percent of their business. They escaped what is known as a red ocean and headed for a blue ocean. Want to know what that means? Check out Blue Ocean Strategy by Kim and Mauborgne. It will start you thinking about heading for a blue ocean too.