The thumbnail version:
- Value-added features can consolidate customer relationships
- Information on proper care of vinyl banners is an example of added value
The full version:
Vinyl banners are said to last between two to twelve years. The vast difference between the two ends of the scale has much to do with proper care. If you make a point of advising customers on the proper care of their just-bought vinyl banner, it will be appreciated as a gesture of goodwill. It’s the kind of value-added element that helps consolidate customer relationships.
Some of your advice for your vinyl banner customer could include:
- Wrinkles can be made to disappear by about 30 minutes of sun exposure.
- Banners should be rolled for transport, not folded.
- Clean banners with a mild solution of soapy water, not with harsh chemicals.
- Don’t store banners when they are wet or dirty.
- Banners should be stored in a dry, cool place.
Advice given one-on-one would be good. But why not take it a step further . . . Why not hand over over a well-designed printed pamphlet with, say, installation and care instructions that could also serve as a promotional item. Why not include all your major products?
For example, a tri-fold pamphlet something like this . . .