The thumbnail version:
- Colour management is key to consistency across equipment and materials
The full version:
To take a cue from a recent Sign Media article, if you had a client that had to have various different POP signage produced for a campaign on different equipment and different substrates, could you ensure colour consistency?
Obviously for such a campaign colour consistency from substrate to substrate is essential. And for colour consistency, colour management is key. And that you achieve by ICC (International Colour Consortium) profiling every machine and every substrate you use. And the time to ICC profile materials is as soon as they come through the door and go into inventory.
This is how you’d ensure colour consistency in the type of campaign print job described above.