Coronavirus and the sign business

As with all major disruptive events, businesses seek to exploit them for sales. The coronavirus epidemic is no exception with the most commonly-reported instances being those of people attempting to gouge consumers for in-demand items such as hand sanitizers and masks.

However, there is legitimate business to be done by sign shops as a result of this virus. You’ve probably seen signs in news reports advising the public of where to be tested, or full vinyl signs on elevator doors reminding people to wash their hands. This is legitimate sign business which addresses a need rather than taking unfair advantage of one. It’s business that can legitimately be pursued provided it’s done tactfully and there’s no gouging involved.

A tactless, insensitive approach could backfire and shops need to be aware of this and do business at this time accordingly.