It’s not just a noble gesture to give back to the community, it also makes good business sense. According to Singmedia.com, The Sign Cellar in Kamloops encourages local not-for-profit organizations to get in touch so that they can help them with their signs for events or for marketing their services. So, quite rightly, having heard this, we immediately have a favourable impression of The Sign Cellar. This of course means that you can be pretty sure that local businesses have the same favourable impression. So, ask yourself, who are some of those businesses going to think of first when they need signage? Exactly! Now ask yourself how your shop can give back to the community.