Floor decals

That’s too cool!

A recent article about trade show booths included the following counter-intuitive finding; “Research shows that people often don’t look up, but they will look down when they catch sight of your floor decal.” It went on to say: “Everyone will have a sign, but you can be the one of the few who also has stellar floor decals.”

So what does this mean to you, the graphic shop owner? Well, obviously, it suggest that there’s an opportunity to educate customers on their proposed booth signage and garner some additional work producing floor decals.

With a little research, perhaps some reading, and a bit of design creativity, you could have another winner to offer customers.