It’s not unusual for someone to be very good at a particular skill and to have a great passion for it. In this case let’s say that the person works in a sign shop and after some time realizes that they are good in that field and have a great passion for all aspects of it. This encourages them to open their own shop because, as the reasoning goes, why should they make money for a boss when they can do it all for themselves?

This where the good advice comes in from Michael W. Preis and Matthew Frederick. Quoting for their book, 101 Things I Learned in Business School:

“Many small businesses fail because their owners mistake their passion for a field for a desire to run a business in that field. Successful business owners are passionate but recognize that enthusiasm is not an adequate business plan. They know that the business of business—marketing, financing, hiring, training, firing, planning, negotiating, purchasing, balancing the books, maintaining the physical plant, resolving employee tiffs, and more—must receive primary attention if their passion is to survive.”

Good advice whether you are new to business or been around for a while.