The thumbnail version:
- A graphic shop success story
- Secrets laid bare
The full version:
The Canadian graphics shop that prompted this post is not the point of the post. The point of the post is that explosive growth and bottom-line success can be achieved even in adverse circumstances such as a pandemic.
So, how did this shop do it when most others in the industry were sitting around wringing their hands and wondering when things would return to “normal”? Well, it turns out that it’s about hustle.
As the story goes, in the early stages of the pandemic they laid off staff as incoming business declined. Then, instead of wondering when business would return, they went out and hustled. It paid off. They rounded up business and re-hired the previously laid off staff. So that’s one clue to success in this story. But there is another.
The other clue is that this shop’s success has a lot to do with vehicle wraps which they confirm (and as I have pointed out before) is a growth market. And again, in boasting about their success they were happy to disclose to their competitors (that’s your shop) that it’s all about chrome delete, colour accents, and roof and hood wraps, in loud and bold colours in different vinyl finishes.
So, there you have it. The secrets to growing a successful graphics shop laid bare.