The 31 teams in the NHL each play 41 home games in a season. A standard NHL rink has almost 510 feet of boards on which there are between 45 and 60 individual rink ads. This means that at any one time during a game there are about 1,400 sq. ft. of ads. And some of the ads are replaced during the game which only adds to the total square footage.
This is a lot of large format printing. Who’s getting it? Is your shop? If not, why not? Have you looked into it? And once more, if not, why not?
Credit: Peter Bourgeois, Signmedia.ca