The thumbnail version:
- Your digital objectives need to be determined and implementation planned
- It is never too late
The full version:
Okay, so you put it off and put it off and now it’s already halfway through February and you haven’t formally set your digital objectives for 2021 yet. Well, it’s not too late and, really, the calendar year 2021 has nothing to do with it—the neat and tidy January to December timeframe is an artificial construct for things like planning a digital strategy. it should be an ongoing exercise unconstrained by timeframes and deadlines.
So, what should you do now about your shop’s digital strategy? First decide what your digital objectives are and then set about determining how you’re going tot achieve them. This may require some outside assistance from an expert; don’t underestimate how much some outside guidance can save wasted time and money.
What you’ll likely be doing is: revamping your website (about 50% of people in some surveys say that a good website is a factor in gauging the credibility of a business); setting up blog or newsletter; perhaps do videos for your You Tube channel; set up a customer mailing list on a service such as Mail Chimp and schedule regular mailouts to your customer base; and implement reporting systems to keep track of responses and progress.
Time to get going; it’s the digital age.