Industry profile per areas of specialty – How does your shop compare?

Am I in the right product line?

One more interesting insight to be gleaned from the Sign Media annual survey is where the industry is focused. Some of the the specialties of the responding printers were:

  • Banners – 67%
  • Retail signs- 58%
  • Vehicle wraps – 46%
  • Dimensional signs – 45%
  • Wayfinding signs – 43%
  • LED illuminated signs – 41%
  • Digital signage – 39%
  • Floor graphics – 34%

Perhaps surprising for being so low on the list were:

  • Billboards – 26%
  • Menu boards – 25%

This is merely a taste to encourage further study of the report. The details should be examined  before forming firm conclusions and plotting strategy.