We, the owners of small businesses such as sign shops, are faced with a dilemma . . . what are the principles that we should be basing our business model on, especially in this age of digital and online emphasis?
Well, Seth Godin in his book This Is Marketing, has some helpful advice under the title, It’s time.
It’s worth grabbing a glass or cup of something, kicking back, and thinking about what he has to say . . .
Time to get off the social media merry-go-round that goes faster and faster but never gets anywhere.
Time to stop hustling and interrupting.
Time to stop spamming and pretending you’re welcome.
Time to stop making average stuff for average people while hoping you can charge more than a commodity price.
Time to stop begging people to become your clients, and time to stop feeling bad about charging for your work.
Time to stop looking for shortcuts, and time to start insisting on a long, viable path instead.