If you take your shop and industry seriously, one thing you need to do is join at least one industry association and participate in its activities.
Participation brings benefits such as influence through committee or task work, savings on products and services through special membership discounts, inside information, and a general awareness of developments in the industry that may benefit your shop.
One such organization worth considering is right here in Canada — the Sign Association of Canada. If your shop is not member, it should be. You can log onto their website right here and apply for membership.