We’ve reminded printers of this before but it’s important enough so we’re dong it again . . . Join the SAC (Sign Association of Canada) if you’re not already a member.
Membership in at least one trade association is an important way to stay in touch with the latest developments in the industry. Knowing what’s happening, what’s new, and what is being discussed is how your shop keeps pace with the competition. There are of course other benefits too such as membership savings. And don’t underestimate the creativity that can be awaken in you just by leafing through the monthly magazine—an article, an ad, the editorial; they can all do it.