New owner (even old owner) tip

The thumbnail version:

  • New shop owners need information and guidance
  • Old shop owners can use it too
  • Read

The full version:

COVID-19 has apparently led to the launching of a lot of new small businesses. Some of them are graphics and sign shops. If you are a new shop owner (or even an established veteran trying to cope with a new ‘normal’) you need to make time every day to work on a new habit—reading.

As I’ve written before, it might not be something you particularly like doing but, like exercise or dieting, it may be difficult at first. However, once you get into it, you’ll be excited by what you discover. We’re talking about reading technical and business books, articles, and blogs or listening to podcasts and audio books. The technical stuff because you must stay up to date, and the business stuff because you’re now a business person with a lot to learn.

Let me remind you what Charles William Eliot, who was the president of Harvard University for over 40 years, said: “Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.”

You might be tempted to do the lazy thing and turn to You Tube instead, but it comes with a warning. There are a lot of so-called “experts” on You Tube talking a lot of BS; be very careful about your sources. You’re much better off with well-written material by real experts.