Now it’s politically-charged billboards and signs

Do I take this job?

A few posts ago last month, we addressed the topic of controversial billboards and signs and whether a shop should have a policy in place for dealing with them. Well, the topic has intensified just this week. It seems appropriate to revisit the issue and the questions surrounding it.

Recent news reports have been about billboards being deployed in the run up to the 2020 presidential election in the U.S. Some go beyond promoting a particular message and seem to be designed to be insulting. They are of course bound to please one section of the population and offend another.

Back here in Canada at election time sign printers churn out lawn signs for the candidates of all parties. I’m not sure that I’ve ever heard of certain print shops being favoured with these jobs (or declining them) because of political affiliations, but it does raise some interesting questions.

For instance, is it risky to associate your shop with a political party or philosophy? Is it wise to accept jobs such as politically controversial billboards or signs? If the billboards or signs are associated with your business and they offend a large section of the population, could this result in a loss of customers?

You may have to deal with these questions one day. It might be worth giving it some thought in advance in calmer times and maybe even establishing a policy rather than waiting and wrestling with it under pressure.