Profiling your shop

The thumbnail version:

  • Potential customers can’t become customers if they don’t know you exist
  • Sign Media Association of Canada wants to profile your shop

The full version:

One way to generate business is to bring your shop to the attention of as wide an audience as possible. And one way to bring your shop to as wide an audience as possible is to take advantage of Sign Media Association of Canada’s offer to profile it in their magazine.

It’s a service for members, which is just another reason why you should be a member.

Almost 20 years ago Seth Godin wrote Purple Cow: Transform Your Business by Being Remarkable. The premise was that in a field of regular cows, a purple cow would stand out, it would be noticeable. The “purple cow” concept applies to your shop inasmuch as if you make it noticeable (as in having it profiled in an industry magazine and other places) it can only help generate business.

Customers can’t do business with your shop if they don’t know it exists.