Show customers what your shop can do

You can do that?

An article by Eva Padula in the September edition of Signmedia includes a point well worth considering seriously.

She writes that once a shop has maximized its efficiency by ensuring that its hardware, software, and workflow are up-to-date, it’s time to show customers what they are capable of. The way to do this is to produce: custom displays with integrated printed graphics; floor, window, and wall applications; soft signage and fabric displays; and window graphics.

What she’s really writing about is a life-size portfolio. Sounds like great advice.