The thumbnail version:
- Competition is tough in the sign business.
- The pandemic is forcing a revision of business models.
- Should your business model now extend your reach and include an online service?
The full version:
What about this for a business model addition for a sign shop. Imagine mulling over this idea . . . What if my shop offered signs online? We could include all the techniques and substrates we offer now. Maybe we can even expand our offering. We’ll have an e-commerce site for customers to order from anywhere in North America,
Sounds like a good idea? Take it a step further . . . We could have them order online and offer next day shipping. They can create custom sings on our site or use one of the ready-made designs we offer with just few clicks. We will offer a 100% satisfaction guarantee.
Still sounds like a good idea? Well, it is, and sign shops are already doing it. For example, check out www.squaresigns.com in California.