Simplicity in outdoor sign design.

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Leonardo da Vinci reportedly said: “Simplicity is the ultimate sophistication.” Simplicity is also urged in effective sign design. For instance, just a few simple steps can deliver effective signs: understand the brand you are marketing or what you are selling; reduce it to a single thought and translate it into a single image; remove everything else (potential distracting clutter); use bright colours; use very few words; make the product or logo bold.