Lets’s take a bit of a break from the COVID-19 thing for a moment. Well, somewhat of a break because this topic is relevant to these times when many small businesses are turning to digital and online platforms to make up for the access to customers lost because of the virus.
Crystal Lengua writing for Sign Media Canada addresses what she calls the “Social Media 80/20 Rule”. This rule holds that for social media to work for you there has to be a proportionate balance between useful content and promotion. In other words, bombard your readers with promotion and you’ll lose them; you must offer useful content.
Lengua’s model is 80% quality content and 20% business promotion.
So, as we work on the transition to a greater online and social media presence, this is useful advice to keep in mind.