Kim and Mauborgne’s book, Blue Ocean Strategy, was primarily written with larger businesses in mind but there is much that applies to small business as well. if you are disinclined to sit and read their book why not buy the audio version and listen to it while doing something like walking or on your daily commute to the shop? It’s bound to give you food for thought if you’re looking for ways to advance your business.
The basic premise of the book is finding new markets away from where the competition is intense and where you and your competitors are beating each other up. It’s possible but not without a bit of effort and that effort includes accessing the kind of information available from Blue Ocean Strategy.