It’s no longer news that world-wide industry has been placed under the sustainability spotlight. This of course includes the sign printing industry once known for its resource-intensive practices. But now sign printing is transforming toward more eco-friendly and sustainable production processes.
Increasing awareness of environmental issues is driving the realization that greener practices have to be adopted. While this may seem to some to be an imposition of an unwelcome burden, it can also be seen as an opportunity for promoting the shop as aligned with the sustainability goals of society at large by publicizing how it minimizes its ecological footprint.
Aside from measures such as minimizing carbon emissions, investing in energy-efficient equipment, and minimizing waste, a key sustainability measure is using eco-friendly materials. Traditional signage tends to use materials like PVC, which is harmful to the environment due to its non-biodegradable nature and toxic additives. However, advancements in technology have led to the development of alternatives such as recyclable plastics, bamboo-based materials, or biodegradable substrates derived from corn or sugarcane. These alternative materials offer a shop’s customers viable options for sustainable signage solutions. It’s a way for customers can reduce their environmental impact without compromising on quality or durability,
And at the back end of the production process, a shop can recycle and responsibly dispose of surplus materials. This too plays a crucial role in sustainable production by keeping things like signage materials, ink cartridges, and packaging out of landfills. Partnering with a recycling facility can ensure that materials are routinely and properly processed.
What is your shop doing to facilitate sustainability? Have you turned it into a business opportunity yet?