Last month (September 18th) we posted information about an advertisement about a product that appeared to be a great idea—magnets rather than tape to hold wraps in place. It still sounds like a great idea but it’s not the idea that has fallen flat, it’s the really bad customer service behind the product that has fallen flat.
Twice we emailed the advertiser to inquire about the magnets and ask if they’d be willing to supply a sample for testing. We undertook to post the results of a test and give them more coverage. So far there has been no response at all.
Here’s the lesson for us all . . . If you don’t follow up immediately on inquiries it doesn’t matter how amazing your product may be because you’re only going to have limited success getting it out into the market. Additionally, any money you spent on advertising would have been wasted.