With good reason it’s recommended that a designer of a billboard or sign meant to be visible from a distance should pay attention to the size of the graphics and the colours. But just as important is simplicity—a consideration often overlooked.
Less can be more inasmuch as adding too much to the design can distract from the message being conveyed. More and more it seems that we want our information in short, sharp soundbites. Maybe it’s laziness or maybe we’re gradually being conditioned that way by the social media influences in our lives, influences like Twitter, Instagram, and Pinterest. And while we don’t really need to know the reason, we do need to know that simplicity of design is more likely to convey our intended message.