What if digital signage is not your core competency?

Strike an outsourcing deal.

You may have a long-standing customer who approaches you about digital signage. No need to get ulcers just because digital signage is not your thing, not one of your shop’s core competencies. If turning them down flat may cost you a customer, there is another alternative—outsourcing. You could strike an outsourcing deal with a shop that specializes in digital signage. Obviously you’re going to research potential shops carefully and find one you can work with and who is willing to work with you. Pull this off and you would have created a team to address your customer’s needs for both static and digital signage.