What is your shop doing to take advantage of customer quirkiness?

Aah . . . thank you!

What is this quote about? . . .

  • “What does your business do to take advantage of this quirkiness? If you’re not making cookie-like gestures for what you perceive to be economic reasons, your small business may be committing false economy.”

It’s about charming your customers and differentiating your shop from the competition using an apparently simple concept with potentially big benefits. And It doesn’t have to be about cookies, it can be any other similar idea.

Curious? Find out here.