Who is your market and why should they be?

This Is Marketing as shown by Amazon

Seth Godin in his book, This Is Marketing, offers a simple template to develop a three-sentence promise as a basis for your marketing. You just have to think about it and complete these sentences:

First sentence: My product is for people who believe ………………………………………

Second sentence: I will focus on people who want …………………………………………..

Third sentence: I promise that engaging with what I make will help you get …………………………………….

Before you can market your sign shop, you must be clear about who your products and services are for. These sentences can help do that.