So you’re quite happy with your shop’s website and you’re actively promoting your shop on Facebook.
But who is your audience? Do you in fact know for sure and are you targeting that audience appropriately?
Social media experts tell us that in order to get the message right and directed at the right audience, we need to create an ideal customer persona. With that persona in mind we can then craft our marketing messages to maximize appeal and reach the widest, most relevant audience. And it’s okay if you find that you have to use verbiage not commonly used in the sign industry.
So, to repeat, who is your audience and are you targeting them appropriately with your website and social media platforms?