The thumbnail version:

  • The pandemic forced a permanent revision of business models.
  • Should your business model now extend your reach and include an online service?

The full version:

If your shop offered signs online you could include all the techniques and substrates you offer. Maybe you could expand your offering to suit far off customers with products that have no local appeal. This would be possible because your business activity wouldn’t be confined to your local area—you could extend your market to include at least all of North America.

Has this been done? Of course it has, by many of your competitors. The trick though is to do it better than anyone else. Better quality and better service, including next day shipping.

If you want a good example of what I’m talking about, check out in California.