The BOCSIes are back.

Thumbnail version:

  • The annual BOCSI awards are back.
  • Its an opportunity to showcase your shop.

The full version:

The 2022 BOCSI Awards are now open for entries.

I remind you every year that the BOCSIes is an opportunity for you to showcase your work and your shop. The process of entering is as important as the possibility of winning. Consider the moral-boosting impact on your staff. Who doesn’t like a competition and, better still, who doesn’t like being on a winning team?

There’s also the SCOTY (Sign Company of the Year) award which: ” . . . recognizes a sign company’s commitment to excellence, customer service, environmental stewardship, and uniqueness within the Canadian industry.”

As always, the program is managed jointly by Sign Media Canada and the Sign Association of Canada.

Don’t wait. Enter here.

Printing United Expo returns

The thumbnail version:

  • Printing United is back in Las Vegas in October.
  • It has something for everyone in the printing industry.

The full version:

You don’t need the hype to convince you to attend this show, Just consider the facts:

  • Three days from 19th to 21st October 2022 in Las Vegas.
  • Over 500 exhibitors covering every aspect of the printing industry.
  • One million square feet of exhibition space.
  • Registration has only just opened and thousands have already registered.

Nobody serious about business ownership or a career in the industry should miss an opportunity like this.

You can find out more at: www.printingunited.com

The Nearest Colour Finder tool in Roland’s VersaWorks

The thumbnail version:

  • Detailed instruction from Roland on using the Nearest Colour Finder tool

The full version:

Periodically I remind you to check out Roland’s website from time time. They post a lot of useful information on how to get the most out of your Roland equipment. Just a few minutes a month visiting the site could save you a lot of time and headaches or give you new ideas for getting more out of your equipment.

The most recent useful post is about using the Nearest Colour Finder tool in VersaWorks. It includes useful tips and step-by-step illustrations.

Cybersecurity awareness

The thumbnail version:

  • Cybercriminals are more numerous and more sophisticated than ever.
  • You and your staff need to aware and alert.

The full version;

Protect your business from this guy

In a recent post on Stanley’s textile blog I quoted a BDC report that included some worrying statistics about cybercrime. For instance, 18% of Canadian small and medium-sized businesses experienced at least one attack in 2021 for an average cost of $49,470.

Another worrying statistic is that only 55% of businesses train their employees in matters of cybersecurity. So what are you doing to educate both yourself and your employees as a defense against cybercriminals? Industry experts recommend ongoing and continuous training to help reduce the risk for your shop.

The first thing you should do is alert employees to the fact that cybersecurity is a serious matter and a constant threat. Then to reinforce the awareness you can do things like share relevant news articles and promote discussion about the articles. The objective is to build a strong cyber-conscious culture  in the shop.

But it doesn’t stop with the few suggestions in the limited space available in this post. You should explore the topic fully and implement measures to protect you shop.

I urge you to do this as someone who once had an e-commerce site put out of business for two months by cybercriminals who got in and destroyed over 200 files. It cost me $8,000 to fix the damage.

What is your focus figure?

The thumbnail version:

  • There’s usually a single critical number in every business that’s a quick measure of its health.
  • Your job is to find that number and monitor it.

The full version:

Think about your car’s dashboard. Depending on the model and the age of the car, the dashboard will have a varying number of dials, gauges, and digital readouts. They all tell you something about the performance of the vehicle (and sometimes a whole lot of other information) as you’re driving.

But if you were on a road trip in tricky driving conditions and had the time to watch just one of those dials, which one would it be? I’d suggest it would be the speedometer because by knowing that single number—the speed of the vehicle—you’d know a number of other things as well. For instance, what your fuel consumption is, when you are likely to reach your destination, how quickly you could stop if the vehicle ahead stopped, whether you’re within the posted speed limit, and so forth.

Now apply that to a business setting. Business articles and books will encourage you to know your KPIs (Key Performance Indicators). But if you’re a busy small business owner with no time to monitor a series of KPIs (or the inclination to do so) what is the equivalent of your car’s speedometer that will give you a quick overview of how your business is doing at any one time? It’s your FF (Focus Figure).

To explain, here’s an example taken from a coffee shop in Calgary a few years ago. The owner’s primary concern was her monthly rent of $6,000 (it was a fancy location in a fancy building). If she didn’t make rent, all the rest was irrelevant. To put the rent issue in perspective, we came up with a focus figure based on the margin per average cup sold. At a margin of $2 per cup her focus figure to ensure that she could cover her rent, was 3,000 cups.

Every business has a focus figure, it just depends upon the business and the circumstances as to what that figure is. You need to find yours and then monitor it.

Footnote: The 3,000 cup focus figure brought the coffee shop’s high-rental dilemma sharply into focus for the owner. It defined a financial issue in units she could readily relate to—cups served. Needless to say, this coffee shop closed not long after.

Conveying professionalism with interior laminate signage

The thumbnail version:

  • Well done interior laminate signage conveys a sense of professionalism.
  • Professionalism and low cost are attractive selling points.

The full version:

If you were interested in boosting your sign shop’s business by pro-actively promoting interior laminate signage, then the key points from an article by Gemini Signage would be helpful:

  • “Interior laminate signage is a classy yet cost-effective solution for customers that seek to convey a professional, sophisticated image.”
  • “Laminate signage is an excellent bridge when you’re looking to maintain a high-quality look while fitting into your customer’s budget.”
  • “Some customers want the metal look, but will turn to laminate, because they can achieve depth and a clean, sharp look.”
  • “Interior laminate is the perfect solution for professional service firms  – law firms, dental offices, accounting firms, hair salons, wellness spas . . . “
  • “Laminate signage is also the perfect solution for wayfinding signs that are needed in many workplaces . . . “

Signage experts are suggesting that interior laminate signage can constitute up to 30% of a smaller shop’s overall sales particularly if it is doing a lot of wayfinding and reception work. How much is your shop doing?

Has your sign shop explored textile products yet?

The thumbnail version:

  • Sign shops are incorporating textile printing.
  • The forecast of this of some time ago is proving true.

The full version:

Sign printers are incorporating textile printing as a diversification option. The clues have been there for some time. Traditional sign equipment manufacturers such as Roland are producing direct-to-garment digital printers. Articles about printer-cutters and other sign shop equipment are beginning to appear in previously strictly textile magazines. Cross-over is happening as the dividing lines blur. 

All of this points to a potentially huge diversification trend in the digital and graphics industry. And it will include all sizes of shops, right across the board. On reflection, it shouldn’t be a surprise as businesses look for diversification opportunities not too distant from their existing expertise.  

So, textile decoration is something you should be aware of and probably explore. It won’t be any good eventually turning up at the station after the train has left.

Your customer base as a source of intelligence

The thumbnail version:

  • Listen to your customers.
  • They know what they want better than you do.

The full version:

It’s a simple but powerful concept—listening (really listening) to your customers. There’s an old story that goes back probably 40 or more years about General Electric vastly improving their business by simply asking users where they’d prefer to have the controls on their stoves, rather than telling them where they were going to have them.

No business, regardless of the industry, can can afford to keep its head down and allow the world beyond the walls to pass by unnoticed. So to try to stay in touch, the usual sources of industry intelligence they turn to include trade shows, trade journals, blogs, conferences, and even industry websites. But as useful as these  sources can be, they tend to provide intelligence from the “inside”—from the industry’s perspective.  What about the most important perspective—the customer’s perspective?

Customers see your shop and  industry from the perspective of their needs. They care more about what they want than what you have. And if you don’t have what they want, they don’t buy from you.

This is why customers’ questions, requests, inquiries, complaints, and product suggestions should be seen as a must-have source of intelligence. Business has a history of telling customers what they want instead of asking what they want. Your shop would be better off if you did it the other way round.

A printer/cutter or separate devices?

The thumbnail version:

  • There are advantages to both options.
  • Your choice depends upon your shop and type of work.

The full version:

First of all, it’s interesting to find an article about vinyl printer/cutters in what has traditionally been a garment-decorating magazine. It’s a sign of the times and an acknowledgement of the cross-over that has increasingly been occurring. But on with the topic which is the choice between a single integrated printer/cutter or two separate machines, a printer and a cutter.

Rob Goleniowski of Roland DG, writing for the May 2022 edition of Images Magazine, discusses the two options and concludes that your choice “depends.” To help arrive at “it depends” he offers three main reason to favour each of the two options. Here they are in summary:

Reasons to go with an integrated printer/cutter:

  1.  It’s more convenient. You can get on with other things while the machine does the whole job.
  2. With a take-up unit installed you can leave the machine unattended (even overnight).
  3. It’s a smaller footprint and a lesser investment.

Reasons to go with a separate printer and a cutter:

  1. A dedicated cutter cuts faster and with more force.
  2. Standalone printers tend to include additional inks which widen the colour gamut.
  3. For a larger shop with high volume there is no waiting for the printer/cutter to do both jobs. Separate machines allow for cutting to take place while a second job can be printed.

The degree to which the above considerations apply to you will depend very much on the size and nature of your shop.

 

A free webinar: wide-format, signage, textiles, and apparel.

The thumbnail version:

  • A webinar by Ultraflex on new trends and new products.
  • Suitable for both textile and sign shops.

The full version:

Ultraflex is offering this seminar on new technologies and trends of interest to both the textile and sign industries. Webinars such as this one are well worth registering for. Not only do they cost nothing but time, but if the content doesn’t live up to the billing you can just bail out.

Technological developments come quickly nowadays and these webinars are a great way to stay on the cutting edge. So register for this one by clicking here. It’s at 1.00 pm ET on 17th May. And do so because your competitors will probably be attending too.

What to consider before buying new equipment

The thumbnail version:

  • The prospect of buying a new piece of equipment is always exciting
  • Excitement should not overshadow planning

The full version:

Governments are bending over backwards to encourage a post-pandemic economic recovery. Regardless of the politics and where you might stand on this, the fact is that the pandemic and the recent supply chain disruption is bound to have created a pent-up demand for all kinds of stuff. And that demand may encourage you to acquire new equipment for the shop.

That being said, it’s well worth re-visiting some of the planning points you should consider in depth before buying into the hype of the equipment manufacturer. Stanley’s encourages you to consider these points because the last thing they want is for you to end up with buyer’s remorse.

So here are your homework questions:

  1. Who will operate the machine?
  2. Will you have to hire more people and will there be a cost of training involved?
  3. What about maintenance costs?
  4. What does upkeep involve (regular services etc.)?
  5. Do you have enough power to run the equipment?
  6. What additional equipment will you need to make the new item run?
  7. Are you going to run into safety issues?
  8. Do you have the space for the new equipment?
  9. What is the depreciating factor? Will you be able to recover your money if you sell it?

Okay, now call Stanley’s.

FASTSIGNS recognized as recession-proof.

The thumbnail version:

  • Franchise Business Review identifies FASTSIGNS as recession-proof
  • Does this extend to all sign industry shops?

The full version:

This might be good news for your independent, non-franchise sign shop too. FASTSIGNS franchise sign shops have been designated recession-proof by Franchise Business Review. FASTSIGNS responded with this: “This award is a recognition of FASTSIGNS providing our franchisees the tools and systems to run a successful small business even during turbulent times, while also delivering a service that almost every business or organization will need even during times of crisis.”

When you think about it, the part about “delivering a service that almost every business or organization will need even during times of crisis” is really the critical point here, not so much the bit about “tools and systems” from the franchiser.

So, you should find it encouraging that a research firm has found that sign shops are recession-proof. Now it’s up to you to build your business model accordingly.

Why not take your signs online?

The thumbnail version:

  • The pandemic forced a permanent revision of business models.
  • Should your business model now extend your reach and include an online service?

The full version:

If your shop offered signs online you could include all the techniques and substrates you offer. Maybe you could expand your offering to suit far off customers with products that have no local appeal. This would be possible because your business activity wouldn’t be confined to your local area—you could extend your market to include at least all of North America.

Has this been done? Of course it has, by many of your competitors. The trick though is to do it better than anyone else. Better quality and better service, including next day shipping.

If you want a good example of what I’m talking about, check out www.squaresigns.com in California.

Have you bought cyber insurance for your e-business yet?

The thumbnail version:

  • Cybercrime is affecting all sizes of businesses
  • You should consider cyber insurance coverage

The full version:

Protect your e-commerce site against this character

I receive a weekly newsletter from the host of one of my websites. Recently every addition has had something about cyber crime. Clearly it’s on the rise and small businesses are targets as much as any other business.

As I mentioned in a post about the same topic some time ago, cyber insurance is something I wish I’d had about 16 years ago when my e-commerce site was hacked. It took two months of downtime and $8,000 to restore the two hundred or so vandalized files.

According to the broker who told me about cyber insurance, it’s  relatively inexpensive and easily added to a regular business policy.

So, as I wrote before, given the extent of cybercrime nowadays, if you’re doing business online, cyber insurance is something you should call your broker about today. If you’re already covered, it wouldn’t hurt to revisit the policy to make sure that the coverage is adequate—it could save you a lot of frustration, lost business, and money.

Legal location of signs

The thumbnail version:

  • Sign locations are subject to local bylaws
  • Do you know your local bylaws?

The full version:

A recent article in Sign Media about Summerside, B.C. passing a bylaw to prohibit the placement of election signs in the downtown area is a reminder that there are bylaws governing sign placement in many jurisdictions.

This raises an interesting question . . .  Do you know your local bylaws as they apply to sign placement and are you able to advise customers accordingly? It of course assumes that your shop offers a decent level of customer service that goes beyond just churning out signs with no value added elements at all.

In a competitive market place where successful shops look for ways to differentiate themselves from the competition, advice on legal and effective sign placement would be a smart added-value element.

Roland VersaWorks 6.13.1 update

The thumbnail version:

  • As we have said before, regular visits to Roland’s website is a good idea.
  • Go there now for a detailed update on VersaWorks 6.13.1

The full version:

Staying up to date on technological advances is a must for any shop serious about maintaining an edge on the competition. If you have Roland equipment then a regular visit to their website is time well spent.

The latest reason to visit Roland’s site is to read about five features included in the upgrade of VersaWorks to version 6.13.1. Read about:

  1. Printer search
  2. Perforated sheet cutting for VG3
  3. ZIP compressed file compatibility
  4. Variation printing
  5. Nearest colour finder

A progressive shop can’t exist in a technical vacuum.

2022 Print & Sign Franchise Review Webinar

The thumbnail version:

  • The franchises are a gauge on how the industry is doing
  • All commercial printers should attend

The full version:

This webinar is on April 20th at 1.00 pm ET. Why should you not miss it? Just read the description . . .

“Allegra. AlphaGraphics. FASTSIGNS. Minuteman. Sir Speedy. Signs By Tomorrow. Signarama. SpeedPro. Every year, Printing News and Wide Format & Signage conduct their annual Print and Sign Franchise Review. How and what the franchises are doing can be a useful barometer for understanding how the industry at large is doing. Are they growing and expanding their centers? Is revenue increasing? How are they growing? What products and services are they expanding into? What challenges are they facing and how are they confronting them?

On April 20 at 1 pm EST, WhatTheyThink Managing Editor Richard Romano and Senior Editor Cary Sherburne will share the results of the annual franchise survey, talk about how the franchises rebounded from the Year of COVID, and discuss the franchises’ plans to expand in 2022 and beyond.

Who should attend?

  • Commercial printers looking to see how these businesses are addressing challenges in the market
  • Sign and display graphics producers looking to know what new products and services are being added and implemented
  • Distributors/brokers looking for partnership opportunities

What you’ll learn:

  • The current state of the print and sign franchises—number of centers, revenue, top performing centers, etc.
  • The new products, services, and other opportunities the franchise are adding or considering.
  • The top challenges the franchises are facing, and how they are addressing them.

The overall outlook for 2022 and beyond.”

Go here to register.

Colour management through profiling

The thumbnail version:

  • Colour management is key to consistency across equipment and materials

The full version:

To take a cue from a recent Sign Media article, if you had a client that had to have various different POP signage produced for a campaign on different equipment and different substrates, could you ensure colour consistency?

Obviously for such a campaign colour consistency from substrate to substrate is essential. And for colour consistency, colour management is key. And that you achieve by ICC (International Colour Consortium) profiling every machine and every substrate you use. And the time to ICC profile materials is as soon as they come through the door and go into inventory.

This is how you’d ensure colour consistency in the type of campaign print job described above.

The best substrates for signs

The thumbnail version:

  • Substrates and what the best sign companies advise

The full version:

It’s interesting to take special note of signs of all types and notice how often customers seem to have been given bad advice or no advice at all by the printer. The elements of a bad sign that are most easily spotted are colour schemes, text size, font type, size, shape, and placement. But what about substrates?

Whereas the usual bad sign indicators listed above are immediately apparent, a poor substrate choice may not become apparent for some time, depending upon exposure to the elements and other ageing conditions.

So, how much of your shop’s customer-advice practice focuses on the substrate? How much time do you spend discussing the substrate aspects with a sign customer? Do your customers understand the pros and cons of acrylic versus aluminum composite material versus aluminum versus PVC versus corrugated plastic?

Deteriorating signs suggest that not all sign customers are getting the best advice.

 

Colour measurement webinar

Thumbnail version:

  • A free webinar and Q&A on colour measurement

The full version:

On next Thursday, 31st March 2022, Barbieri Electronic is offering a free webinar on accurate colour measurement on digitally printed materials. The speaker will be Viktor Lazzeri.

As Barbieri point out:  “Accurate colour measurement is the foundation to achieve the highest colour quality in digital printing. Materials like textiles, paper and paper-like, ceramics, glass or vinyl all have different characteristics which affect colour measurement results.”

This sounds like a webinar every sign shop owner should attend. Register here by clicking here. 

 

COVID and your mental health

The thumbnail version:

  • There’s more to COVID than the obvious symptoms
  • The impact on mental health is becoming more obvious

The full version:

Almost exactly a year ago I wrote about the impact of COVID on mental health as the pandemic dragged on. Well, it’s now a year later and in spite of the optimistic view of governments, it is still dragging on (there is now a concern about a possible “spring spike” in Canada).

So, it’s worth repeating  the message of a year ago . . .

“The impact of stress can creep up on one, particularly over a period of continual stress as has been endured by many business owners and managers over the past year. In my chapter, Healthcare Professional, in Characters Who Can Make or Break Your Small Business, I wrote, “Even among small business owners who handle stress quite well, there are those—particularly men—who are foolishly macho about their health and seek help from a healthcare professional long after they should have, if they seek it all. Don’t be one of those people.””

It’s as valid today as when I wrote it four years ago. Don’t be one of those people.

Taking time out for training

The thumbnail version:

  • An emphasis on staff training has always been a good business strategy
  • Deliberate, planned, and scheduled sessions ensure that it happens

The full version:

I recently read an article written for the textile industry about staff issues, including training. One line in particular caught my attention as applicable to any kind of shop, sign shops included. The writer quoted a shop owner: “On Fridays, we don’t do any production; we do continuous training.”

Now, admittedly, most small shops can’t afford to shut down production for a day every week, but the concept of routinely setting aside some time for training makes sense. And it could be more than that too. It could be a time for also sharing the latest information coming out of equipment manufacturers about the equipment in your shop. It could be about new materials, and anything else that could make the shop more productive and a more interesting place to work.

I see plenty of upside and no downside in this idea. Think about what it could do for your shop at a cost of only, say, an hour a week.

Has COVID made your cash flow sick?

The thumbnail version:

  • COVID has put some businesses under cash flow stress
  • How much of your customer base has been affected?
  • Bad debts can do serious harm to your business

The full version:

Cash flow was one of the first business casualties early in the pandemic. Governments offset the problem somewhat for small businesses but obviously couldn’t keep up that level of spending as the pandemic dragged on. And the longer the pandemic dragged on the greater the strain on cash flow. And therein lies the problem for every shop—under-strain customers helping themselves to longer credit terms and some not paying at all.

Receivables has always been a difficult aspect of business to manage. COVID has made it more so. Depending upon how you have been managing your receivables during the pandemic, now may be the time to transition to a cash-only or at least a mostly-cash policy. What you have in your favour is that so many cash transactions are conducted online nowadays—it’s becoming a common practice, its a mindset change.

Whenever the topic of receivables comes up, I think of the conversation I had many years ago in pre-e-commerce days with a shop owner who built his business on a cash-only basis; no credit, no receivables. Of course this disqualified him with some customers who absolutely needed credit (in itself a red flag) but his argument was that building a bigger business with a big receivables list is kidding yourself. He argued that he didn’t need the unnecessary stress and risk. No credit. No receivables. No bad debt. Less stress.

It may not be an easy transition, but surely it’s worth considering?

 

Generosity as a marketing strategy

The thumbnail version:

  • It’s a topic worth a revisit
  • Generosity generates business

The full version:

 

About a year ago an article about how some shops were coping with the COVID-19 pandemic and and how they were planning for the post-COVID world, mentioned something in passing that prompted me to ask a question then, and it’s worth asking again: “Do you use generosity as a marketing strategy. And if not, why not?”

The owner of the sign company featured in the article mentioned that every year they give away thousands in donated and discounted signs. This struck me as incredibly generous but then I realized that it is also a clever marketing strategy. Generosity generates positive impressions, and positive impressions generate business.

So, to repeat, do you use generosity as a marketing strategy and, if not, why not?

Roland’s advice for cleaning your DTG printer

The thumbnail version:

  • Stuff you need to know if you have or are thinking of buying the Roland BT-12
  • Cleaning DTG printers is essential
  • White ink and fiber build-up are particular issues

The full version:

Roland’s BT-12 direct-to-garment printer.

The Roland BT-12 DTG printer is CMYK only and therefore easier to maintain. But it must be maintained. For instance, white inks require daily cleaning because the titanium dioxide can settle and plug up the print heads. Fiber builds up as well and needs to be cleaned away.

The machine has a sensor that will alert you when a routine cleaning is needed and can apparently trigger at any point between about 50 prints to 200 prints. And trying to trick the machine into thinking that you’ve cleaned it without actually having done so, does not work. It will not budge until cleaned.

With the BT-12 it is important to follow the machine’s prompts and not take any shortcuts. Follow the cleaning menu. If you need the details about the recommended cleaning materials, check out the Roland DGA site.

And finally, if the machine has been idle for three months or longer you need to use cleaning cartridges, one for each ink slot.

ISA International Sign Expo 2022

The thumbnail version:

  • ISA International Sign Expo 2022 is going ahead
  • It promises “sparks of brilliance” to transform your business

The full version:

One of the industry shows resuming in 2022 is the ISA International Sign Expo. It will be at the Georgia Aquarium and the National Center for Civil and Human Rights in Atlanta. The location is being promoted for its additional attractions such as the Centennial Olympic Park where the 1996 Summer Games were held and the College Football hall of Fame.

As for the business side of things, there will be 95,000 square feet of of interactive exhibits and education sessions.  The education sessions are being promoted as “being designed to provide solutions and spark of brilliance for the next big idea that will transform your business.”

COVID concerns aside for the moment, but keeping in mind that the pandemic isn’t over and you need to exercise caution, you may want to consider attending. Shows of this nature are an important resource if you’re serious about staying up to date technically and gaining an edge on the competition.

You can register here.

Have you considered joint ventures?

The thumbnail version:

  • What you cannot accomplish alone you may accomplish in a joint venture.

The full version:

A recent article about two sign companies who pooled their resources to undertake a contract gave rise to an interesting possibility for smaller sign shops. Smaller shops, by virtue of limited expertise or resources, are at a disadvantage when opportunities arise to undertake bigger and more lucrative jobs.

If your shop has ever had to turn down an opportunity for lack of some of the expertise or resources the job required, could it have been different if you’d considered a joint venture with another shop?

The concept makes sense but would of course need to be thought through and executed carefully. The terms and expectations of the joint venture would have to be clearly documented and then managed in a spirit of cooperation. This would mean that the joint venture partner would have to be chosen with care.

Provided a joint venture is put together properly, with all the angles considered and covered, it could be a way to participate in opportunities that you might otherwise have considered to be out of reach.

Inspiration for small sign shops and startups

The thumbnail version:

  • An Inspiring story for small shops and potential big-city dropouts.

The full version:

The sign industry in Canada includes a large number of small shops, some filling niches in smaller communities. One such shop was featured in the February edition of Sign Media Magazine. And aside from the entertainment value of the interesting story about Blain Buchanan of Blain Buchanan Signs in O’Leary, Prince Edward Island, there’s the inspirational value.

O’Leary is up near the top end of PEI and has a population of just over 800. Buchanan has been running his sign and trophy shop there for almost 20 years.

If you have been rethinking your circumstances, or if you’ve been reevaluating what’s important to you and how you want to live the rest of your life, it may have led you to consider dropping out of the rat race. Perhaps you’ve considered using your talents to start a sign shop to serve a niche market or a small local community. if you’ve been thinking this way, you should find Buchanan’s story inspiring.

A small town existence and small sign shop ownership is not everyone’s cup of tea. But for some of us a laid-back village or small town existence free of some of the stresses of a big city existence, is very appealing.

I’ll bet that there are a lot of similar sign shops dotted around Canada and that wild horses couldn’t drag them back to a big city.

Registration for World Out of Home Organization’s congress

  • Mores shows and conferences are returning.
  • The World Out Of Home Organization’s Global Congress is scheduled for Toronto.

The full version:

Registration is open for the World Out of Home Organization’s (WOO) in-person Global Congress to be held in Toronto on May 25-27 at the Sheraton Toronto Centre Hotel.

There will be an international speaker program and an exhibition at which exhibitors will have an opportunity to meet media owners face-to-face.

Pre-dinner drinks on Wednesday, May 25 will be followed by a full-day Congress on Thursday, May 26. On the evening of the 26th there will be a dinner and awards presentations. On the 27th of May you can enjoy a further full-day Congress. On the Friday night WOO’s informal closing party will take place and will include cuisine and live performances.

You can find more information by clicking here.

The BC Sign and Graphics Expo 2022 has been cancelled

The thumbnail version:

  • Pandemic uncertainty cancels a BC expo.

The full version:

While some shows and conventions are being scheduled for this year following what appears to be a post-pandemic confidence, others are being cancelled or postponed due to lingering uncertainty.

One of the cancellations is the BC Sign and Graphics Expo 2022 that had been scheduled for April 1st and 2nd. The organizers, the BC Sign Association and the Sign Association of Canada, have sighted the unpredictability of the current gathering restrictions and a concern for health and safety  as the reasons for the cancellation.

We’re still in a state of pandemic uncertainty which not only makes show and travel planning difficult but raises questions about the efficacy of attending these large gatherings.