More on controversial or shocking signs

More on controversial or shocking signs

Following the posting of the previous item on controversial or shocking signs, I received an email from a reader who had worked in a large printing company in South Africa. Here are two excerpts from that email that further demonstrate the issues that can arise when accepting "controversial" jobs:...

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Controversial or shocking signs

Controversial or shocking signs

When a client places an order for a sign, banner or billboard that you instinctively know is likely to be controversial or shocking, what do you do? Do you produce such an order without question or do you exercise some degree of censorship? Controversial messages have in the past included a wide...

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Diversifying your shop . . . there’s stuff to consider

Diversifying your shop . . . there’s stuff to consider

Nowadays its not hard to find articles and posts encouraging sign shops to consider diversifying. And not just diversifying into more obvious areas, such as, say,  vehicle wraps or digital signs, but also into other, somewhat related, activities and products. Popular examples are fabric prints,...

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Looking ahead to the rest of 2024

Looking ahead to the rest of 2024

What should the Canadian sign industry expect from the rest of 2024? I did some research and it seems to boil down to five main topics against a background of technological advancements, changing consumer preferences, and a renewed focus on sustainability. Personalized and interactive signage:...

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Sign editing and quality control

Sign editing and quality control

It's always good business practice to periodically review processes to ensure that they're still relevant and contributing the efficiency and/or control that they were originally implemented for. One such process that has a direct impact on the quality of the end product and could be embarrassing,...

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Get out and tell people about your shop

Get out and tell people about your shop

Fellow small business owners can't do business with your shop if they don't know about it. There are of course the usual promotional methods of various forms of advertising but how often do you have an opportunity to tell a potential customer or word-of-mouth promoter about your business and...

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Warning – Cybersecurity breaches in Canada

Warning – Cybersecurity breaches in Canada

Today I posted an article about cybersecurity on the Stanley's textile blog. And I'm doing so again here because it's something serious that's not being taken seriously enough by the vast majority of small to medium-sized (SME) businesses in Canada. You can see the textile article by clicking...

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Selecting colours for a specific purpose

Selecting colours for a specific purpose

Writing this blog causes me to take a special interest in signs and billboards. And many times I've seen a sign or billboard and wondered how the designer chose the colours. I've wondered if the choice was deliberate according to some scientifically-determined formula or simply reflected the...

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Winter shipping reminder

Winter shipping reminder

We're in the middle of winter in Canada again and it's therefore a good time for a reminder that it could mean shipping problems. I was reminded of this when I saw a recent report that Highway 3 to Yellowknife had closed down, probably due to a blizzard or some other winter-weather condition. I...

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A sign to do what it’s supposed to do

A sign to do what it’s supposed to do

Your customer needs a sign. Not just any sign but one that will grab attention and draw people into the store—which is after all the primary purpose of a store sign. So you pick a good example such as the Best Buy sign where they apparently discovered that 17 percent of customers were people who...

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We’re back!

We’re back!

Welcome to 2024. Stanley's is back and the crew are refreshed and ready to help make good things happen in the Canadian sign and graphics industry. The signs point to a good year for the industry. Let's make it happen!

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Onboarding new sign printers for a habit of excellence

Onboarding new sign printers for a habit of excellence

Yours is a small sign-printing shop pulsating with creativity and innovation. It's where traditional craftsmanship meets modern technology. It's a place where the art of producing products such as great signs and decals is valued and encouraged. There's a commitment to training and nurturing...

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New technology . . . Resin ink printers

New technology . . . Resin ink printers

Roland has just published an article on why you may want to consider acquiring a resin ink printer. They point out that there are a number of benefits to resin ink prints such as bold colour, rich colour options, an ability to handle a wide range of media, an environmentally-friendly low-VOC...

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Developing rapport with your suppliers

Developing rapport with your suppliers

Among the most important people you interact with in managing your shop, are your suppliers. And if this wasn't apparent to most of us before, it is now after recent disrupting events such as the pandemic, world-wide supply change break-downs, raw material shortages, and price increases. In some...

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Canadian small businesses still have huge cybersecurity gaps

Canadian small businesses still have huge cybersecurity gaps

Mastercard recently published the results of a small business cybersecurity survey. The results are troubling. Apparently, just 16 percent of Canadian small businesses feel certain that they know how to handle a cyber attack. According to the survey, cybercrime has become one of the most lucrative...

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Stanley’s holiday schedule

Stanley’s holiday schedule

This year Stanley's will close for the holidays on the evening of Friday the 22nd of December and re-open on Tuesday the 2nd of January. The entire crew at all four branches thanks you for doing business with them in 2023 and they look forward to serving you again in  2024. Hopefully you'll be...

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Industry associations

Industry associations

I've urged membership in industry associations many times before and will likely do so many times in the future as well. Nowadays, with technology and the market place constantly evolving at a rapid rate, membership in an industry association is one of the best ways of being informed. As was noted...

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2023 Salary survey results

2023 Salary survey results

Sign Media Canada's 2023 salary survey results have been published. Yes, that's the survey I urged you to participate in back in September. It's a comprehensive results report in the December edition of the magazine, signmedia. Keep in mind though that the results reflect the input of participants...

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Magnetic signage

Magnetic signage

In this competitive industry where adding a product can differentiate your shop from the competition, new ideas should be welcome. One such idea can be found in the December edition of signmedia—magnetic signage. You should read the entire article but there are some highlights to whet your...

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Online media marketing 80/20 rule

Online media marketing 80/20 rule

Particularly because of the COVID-19 pandemic and the temporary business closures that occurred at that time, shops turned to online media more intensely than before for exposure and marketing. In many cases this set in place a permanent business tool. But it's a tool that must be understood and...

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Signs people don’t know they need

Signs people don’t know they need

I was at a community association meeting last night at which there was a discussion about ordering a sign from a particular sign shop in the area. It was mentioned that it was hard to find the sign shop though because it didn't have a sign. Apparently the owner took the store sign down to replace...

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Are you treating your Roland like a digital camera?

Are you treating your Roland like a digital camera?

Most people have no idea of the extent of the capabilities of their digital cameras. Sure they know how to shoot a picture of the kids and the dog and perhaps a trick or two beyond that, but what about all the amazing things it can do if one just took the trouble to find out what they are? Well,...

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Four threatening trouble spots

Four threatening trouble spots

I've mentioned before that the BDC offers some useful business-management advice on their website. It's worth taking a break occasionally from the day-to-day operations of the shop and checking in on the latest business management advice being offered; even if it's the kind of stuff that's...

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Two statistics to share with your sign customers

Two statistics to share with your sign customers

I've always maintained that engaging with customers and sharing insightful information gives a shop an advantage over its competition. Its a form of added value. It's a way of differentiating your shop from competitors For instance, here is something in the insight category that you could bring to...

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Is your shop a janitor-free zone?

Is your shop a janitor-free zone?

Tom Peters once said that if he flips down the tray on an aircraft and they haven't bothered to wipe away the coffee and food stains, he wonders how much they care about the maintenance of the rest of the aircraft. What is the impression prospective customers get when they come through your shop's...

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Looking for a vinyl plotter-cutter?

Looking for a vinyl plotter-cutter?

Selecting a plotter-cutter can pose a dilemma, particularly for a first-time buyer. We all instinctively know not to expect all equipment brands and options to be created equal and to therefore expect them to have different features and capabilities. And therein lies the dilemma . . . which...

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Older posts are archived

Older posts are archived

For about 8 years, this blog has been steaming along at the rate of two posts a week. This last post is here merely to explain that older posts are archived and that we only show three-month's worth of posts in order to keep the site current and limited to a reasonable length. But, not to worry,...

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