Printing United Expo 2024

The post on the 5th offers ten reasons why you should attend trade shows. Well, here’s your chance—the Printing United Expo 2024 in Las Vegas on the 10th to the 12th of September. Here’s what Sign Media Canada said about it in their June edition,...
Social media and the 80/20 rule

Social media and the 80/20 rule

This topic is particularly relevant to recent years when many small businesses started turning to digital and online platforms partly to make up for the access to customers lost during the pandemic and partly because business is generally trending in that direction...
Roland’s sticker idea

Roland’s sticker idea

Before Father’s Day, Roland published a post about how to create and produce this-belongs-to-Dad stickers using your Roland DG VersaSTUDIO BN2-20 desktop printer/cutter.  But, as often happens, one idea can lead to another (sometimes better) idea. In this case...
The rule of OMT

The rule of OMT

I was looking through my personal book collection recently and opened Harry Beckwith’s book, You Inc. By the way, if you are serious about growing your shop or even just running it better, I urge you to visit your local bookstore occasionally and check out the...
What does your sign shop smell like?

What does your sign shop smell like?

I’ve been reading about the importance of customers being greeted by not only a pleasant smell but one appropriate to the nature of the business and the merchandise. This might sound a bit frivolous but, on reflection, I’ve been into some businesses and...