Roland’s blog

Roland’s blog

If you invest money in a piece of equipment why wouldn’t you want to get everything you can out of it? Why wouldn’t you explore all it’s capabilities, not only for the buzz you’d get from producing something amazing that you didn’t...
Do you offer better alternatives?

Do you offer better alternatives?

Customers usually favour the kind of business that offers them more than just the product they request. This applies to sign shops as much as it applies to any other type of business. Customers don’t always know what they need and ask for something that might...
Finding new customers and keeping them

Finding new customers and keeping them

if yours is like any other small (possibly one-person) sign shop, then you’re always on the lookout for new customers. And not only that, once you have them, you have to figure out how to make them want to keep coming back. Angelyn Cubacub of Roland DGA recently...
Floor graphics are more engaging

Floor graphics are more engaging

“According to research by the Point of Purchase Advertising Institute (POPAI), 64% of shoppers stop and engage when they see floor graphics.” This is from an article by Heidi Tolliver-Walker on the What They Think website. She goes on to say that not only...
Don’t sweat the logo

Don’t sweat the logo

It’s interesting how people thinking of starting a business will often start with designing a fancy logo. And the more inexperienced they are the more misguided they seem to be about logos. I guess it has something to do with being surrounded by the...