by Michael Best | May 31, 2023 | General
If you invest money in a piece of equipment why wouldn’t you want to get everything you can out of it? Why wouldn’t you explore all it’s capabilities, not only for the buzz you’d get from producing something amazing that you didn’t...
by Michael Best | May 24, 2023 | General
Customers usually favour the kind of business that offers them more than just the product they request. This applies to sign shops as much as it applies to any other type of business. Customers don’t always know what they need and ask for something that might...
by Michael Best | May 22, 2023 | General
if yours is like any other small (possibly one-person) sign shop, then you’re always on the lookout for new customers. And not only that, once you have them, you have to figure out how to make them want to keep coming back. Angelyn Cubacub of Roland DGA recently...
by Michael Best | May 17, 2023 | General
“According to research by the Point of Purchase Advertising Institute (POPAI), 64% of shoppers stop and engage when they see floor graphics.” This is from an article by Heidi Tolliver-Walker on the What They Think website. She goes on to say that not only...
by Michael Best | May 15, 2023 | General
For at least the past two years I’ve been writing about an accelerating trend in the sign industry — adopting textile printing. I’ve mostly mentioned this in the context of sign shops printing garments on direct-to-garment printers and also heat-pressing...
by Michael Best | May 10, 2023 | General
It’s interesting how people thinking of starting a business will often start with designing a fancy logo. And the more inexperienced they are the more misguided they seem to be about logos. I guess it has something to do with being surrounded by the...
