by Michael Best | Sep 18, 2024 | General
You should visit Roland’s website to find out about their new colour options. Per Roland: “True Rich Colour has been refined to provide greater flexibility and control over colour output, while maintaining the core benefits of natural colour reproduction...
by Michael Best | Sep 16, 2024 | General
Does your sign shop use generosity as a marketing tool? I recently unearthed a saved article that featured a sign company that every year gives away thousands in donated and discounted signs. This struck me as incredibly generous but then I realized that it is also a...
by Michael Best | Sep 11, 2024 | General
This is some great short-and-sweet advice for new designers and a reminder for experienced designers from Mike Monteiro, co-founder and design director of Mule Design . . . ”A good designer finds an elegant way to put everything you need on a page (or sign or...
by Michael Best | Sep 9, 2024 | General
You don’t have to be a financial genius to know that profitability starts with margins. Margin in this case meaning “gross profit margin” which is the amount by which the selling price of the product exceeds the cost (all costs) to produce it. You need this margin...
by Michael Best | Sep 4, 2024 | General
Employee rewards are a great way to boost morale but the usual, predictable, annual “rewards” like the Christmas party are not appreciated as much as you might think they are. Some of these events are among the most awkward and unenjoyable ever attended in my career....
by Michael Best | Sep 2, 2024 | General
The sign industry consists of printing companies large and small; some as small as one-person home-based shops. The problem for the smaller shops is that they are often competing for the same business as the bigger shops. And often the smaller shops are their own...
