More on controversial or shocking signs

More on controversial or shocking signs

Following the posting of the previous item on controversial or shocking signs, I received an email from a reader who had worked in a large printing company in South Africa. Here are two excerpts from that email that further demonstrate the issues that can arise when...
Controversial or shocking signs

Controversial or shocking signs

When a client places an order for a sign, banner or billboard that you instinctively know is likely to be controversial or shocking, what do you do? Do you produce such an order without question or do you exercise some degree of censorship? Controversial messages have...
Looking ahead to the rest of 2024

Looking ahead to the rest of 2024

What should the Canadian sign industry expect from the rest of 2024? I did some research and it seems to boil down to five main topics against a background of technological advancements, changing consumer preferences, and a renewed focus on sustainability....
Sign editing and quality control

Sign editing and quality control

It’s always good business practice to periodically review processes to ensure that they’re still relevant and contributing the efficiency and/or control that they were originally implemented for. One such process that has a direct impact on the quality of...
Get out and tell people about your shop

Get out and tell people about your shop

Fellow small business owners can’t do business with your shop if they don’t know about it. There are of course the usual promotional methods of various forms of advertising but how often do you have an opportunity to tell a potential customer or...