by Michael Best | Mar 27, 2024 | General
All the writing I’ve ever seen about hiring sales people mentions the obvious importance of in-depth product knowledge. Anyone selling anything had better know what it does, how to use it, what customers want from it, how to adapt it to unusual requirements, and...
by Michael Best | Mar 25, 2024 | General
I recently read an article that encourages new entrepreneurs to narrow their focus. This is nothing new of course, over the years I’ve read entire books on the topic. There’s much to be said for this concept in certain circumstances such as in the story...
by Michael Best | Mar 18, 2024 | General
When people talk about keeping up to date with the latest income-producing technology for your shop, they usually mean attending trade shows. And there’s a lot to be said for that. The upside is that you get to talk to a lot of people and see a lot in an intense few...
by Michael Best | Mar 13, 2024 | General
Here’s a common story. See if you recognize this scenario . . . A sign shop is not meeting profit expectations. What is usually the first thing that happens? The owner looks for more sales and looks for cost-cutting opportunities, right? And what is the obvious...
by Michael Best | Mar 11, 2024 | General
By now we all know that plastic waste not handled properly contributes to the huge microplastic ecological problem. It’s a pity that it has taken so long for most of us to finally become aware of it, and a greater pity that not enough is being done about it. So the...
by Michael Best | Mar 6, 2024 | General, Uncategorized
Roland tells the interesting story about VIVAS Inc. where they did some re-thinking about their business. “We took the time to properly categorize our services, with vehicle branding emerging as one of the most important. While we’ve been producing vehicle...
