A little sign advice could go a long way

A little sign advice could go a long way

I sometimes wonder if some members of the sign industry do enough to advise customers. Much of what I see suggests that more can be done in this regard. Is it too much to expect a sign shop owner to have some design expertise? One of the best examples of the many that...

Simplicity in signs

Leonardo da Vinci reportedly said: “Simplicity is the ultimate sophistication.” Simplicity is also urged in effective sign design. For instance, just a few simple steps can deliver effective signs: Understand the brand you are marketing or what you are...

Quantity versus quality

It’s not going to take a lot of verbage to deliver this important message. Do you know that that many people noted for the high quality of their companies’ products, and hence their success, have repeatedly emphasized quality? Steve Jobs was one of those people:...

Do you engage your employees?

I remember reading a few years ago about a large sign company that celebrated an special anniversary by throwing a party for the 150 employees and their families with food trucks, cake, and gifts. This makes me wonder to what degree companies in our industry engage...

Knowing every aspect of your business

All the writing I’ve ever seen about hiring sales people mentions the obvious importance of in-depth product knowledge. Anyone selling anything had better know what it does, how to use it, what customers want from it, how to adapt it to unusual requirements, and...