Change!

Change!

Stanley’s is changing the way they bring you useful industry, technical, and management information. Instead of this blog and a monthly email, there will be a Monday-morning “newsmail” with two items of information to help you kick off the week....

Talk to Stanley’s first about Roland equipment

It doesn’t matter if you’ve been in the sign game for some time or if you’re new to the industry and perhaps considering opening a sign shop, you should know that Roland offers impressive equipment. They have advanced eco-solvent printers and...
Mentoring

Mentoring

I’m a great believer in mentoring. I want to encourage you to be too, either as a mentor or a mentee. An excerpt from my book, Characters Who Can Make or Break Your Small Business, explains, “In the world of small business, ‘mentor’ describes an experienced and...

Roland introduces great new colour options

You should visit Roland’s website to find out about their new colour options. Per Roland: “True Rich Colour has been refined to provide greater flexibility and control over colour output, while maintaining the core benefits of natural colour reproduction...
Generosity as a marketing tool

Generosity as a marketing tool

Does your sign shop use generosity as a marketing tool? I recently unearthed a saved article that featured a sign company that every year gives away thousands in donated and discounted signs. This struck me as incredibly generous but then I realized that it is also a...

The difference between a good and a great designer?

This is some great short-and-sweet advice for new designers and a reminder for experienced designers from Mike Monteiro, co-founder and design director of Mule Design . . . ”A good designer finds an elegant way to put everything you need on a page (or sign or...