Participate in this industry survey

Participate in this industry survey

The thumbnail version: Industry surveys are one way to contribute to improving the industry More participants means more reliable results The full version: Sing Media is conducting its 16th annual industry survey and they would like your input. And they’d like...
You have eight seconds

You have eight seconds

The thumbnail version: Digital signs are more likely to attract attention than still signs Nowadays the average human loses focus after eight seconds The full version: If you’re producing still signs (billboards, sandwich boards, banners etc.) you’re...
Partnership issues

Partnership issues

The thumbnail version: A full range of expertise can be achieved through a partnership Partnerships bring their own challenges The full version: It goes without saying that a sign shop is not going to be successful if the necessary technical expertise is not there....
Employees are ambassadors for your shop

Employees are ambassadors for your shop

The thumbnail version: Polite helpfulness keeps customers Rude indifference loses customers The full version: In spite of the fact that most of us understand by now that people like to do business with people they like, some business owners and staff still don’t get...
Pitching a new idea

Pitching a new idea

The thumbnail version: Your Roland can do amazing stuff Potential customers don’t know what you can produce if you don’t tell them The full version: I’ve pitched ideas on this blog before about using your Roland printer/cutters to diversify your...
Coffee shop meeting

Coffee shop meeting

The thumbnail version: Business is often discussed in coffee shop meetings Confidentiality is impossible in a public place The full version: I’ve told this story before but it’s worth repeating because meeting in a coffee shop for a business discussion is...