It’s not just about colours, graphics, and fonts

A common design recommendation for outdoor signs and billboards is that in order to be visible from a distance, the designer should pay attention to the size of the graphics, easily-read fonts, and the colours. But not mentioned as often is another important design...
Burnout – it’s real and it’s dangerous

Burnout – it’s real and it’s dangerous

Henry Ford is reported to have said: “I do not believe that a man can ever leave his business. He ought to think of it by day and dream of it by night.” If he did indeed say this, and was implying a 24-7 business preoccupation, we must hope that he wasn’t addressing...

Countering wind with banner slits?

It has long been a practice to slit banners as a counter-measure to the pressure of wind on the banner surface. These are usually semi-circular cuts in the substrate. However, not everyone agrees that this is an effective practice. The chief criticisms are that they...
Is poor taste poor business?

Is poor taste poor business?

Every now and then a billboard or sign makes news because of perceived poor taste. They’re often of a political or sexual nature, and often they’re pretty bad. I realize that “bad” is a matter of interpretation, and that they’re intended to shock, but some that...