Giving back to the community can get your sign shop a lot of valuable attention.
It’s not just a noble gesture to give back to the community, it also makes good business sense. Some time ago I read about a sign shop that encouraged local not-for-profit organizations to get in touch so that they could help them with their signs for events or for marketing their services. So, immediately one has a favourable impression of this sign shop.
And favourable opinions are good for business. You can bet that the local businesses would have the same favourable impression. So,naturally, some of those businesses going to think of this generous sign shop first when they need signage.
Now, what can your shop can give back to the community that would be both generous and smart business?