Does your sign shop use generosity as a marketing tool?
I recently unearthed a saved article that featured a sign company that every year gives away thousands in donated and discounted signs. This struck me as incredibly generous but then I realized that it is also a clever marketing strategy. Generosity generates positive impressions, and positive impressions generate business.
There are many other examples of businesses using generosity as a marketing tool in big ways and small. They range from donations to community projects to the inclusion of cookies or candies with deliveries. These gestures are bound to be viewed as generous, thereby creating a favourable impression of the business in question. And isn’t that what marketing tries to accomplish?
So, to repeat, do you use generosity as a marketing tool?