Leonardo da Vinci reportedly said: “Simplicity is the ultimate sophistication.”

Simplicity is also urged in effective sign design. For instance, just a few simple steps can deliver effective signs:

  • Understand the brand you are marketing or what you are selling
  • Reduce it to a single thought.
  • Translate the single thought into a single image.
  • Remove everything else (potential distracting clutter).
  • Use bright colours.u
  • Use very few words.
  • Make the product or logo bold.

Clutter doesn’t cut it in this fast-moving, limited-attention-span society.