Leonardo da Vinci reportedly said: “Simplicity is the ultimate sophistication.”
Simplicity is also urged in effective sign design. For instance, just a few simple steps can deliver effective signs:
- Understand the brand you are marketing or what you are selling
- Reduce it to a single thought.
- Translate the single thought into a single image.
- Remove everything else (potential distracting clutter).
- Use bright colours.u
- Use very few words.
- Make the product or logo bold.
Clutter doesn’t cut it in this fast-moving, limited-attention-span society.