by Michael Best | May 22, 2023 | Archive
if yours is like any other small (possibly one-person) sign shop, then you’re always on the lookout for new customers. And not only that, once you have them, you have to figure out how to make them want to keep coming back. Angelyn Cubacub of Roland DGA recently...
by Michael Best | Dec 7, 2022 | Archive
One evening a few years ago, I had a conversation with a pizza delivery guy driving a brightly-wrapped Fiat 500. He told me that he didn’t have a car of his own but that his boss allowed him to drive the Fiat provided he kept it clean and shiny. I thought that...
by Michael Best | Aug 4, 2021 | Archive
The thumbnail version: Sign MFG day is coming around again There are a number of benefits to participating The full version: Sign MFG day is organized by International Sign Association (ISA) and is aimed at encouraging future sign industry workers by introducing them...
by Michael Best | Oct 19, 2020 | Archive
The thumbnail version: Roland has the BT-12 direct-to-garment desk-top printer. It’s suited to limited-quantity prints for, say, promotional purposes. The full version: Roland is telling the story about how an employment services company in Oregon acquired a...
by Michael Best | Apr 6, 2020 | Archive
So you’re quite happy with your shop’s website and you’re actively promoting your shop on Facebook. But who is your audience? Do you in fact know for sure and are you targeting that audience appropriately? Social media experts tell us that in order...
by Michael Best | Jan 22, 2020 | Archive
There are many ways to reward employees, boost morale, and keep them on side. Here is one from Bob Nelson’s book 1001 Ways to Reward Employees . . . Quoting Robert Preziosi of Management Associates: “For some reason there never seems to be enough...
