Common online business scams

Common online business scams

The thumbnail version: Bank of Montreal has just issued a comprehensive pamphlet on online scams. The full version: It is well worth reading the entire pamphlet because, sadly, businesses and individuals are increasingly being targeted by online scammers. Some of the...
Shows

Shows

The thumbnail version: You must attend shows if you’re to remain informed and  competitive. The full version: You can keep your sign shop up to date with the latest technology and techniques, or you can let your competition leave you behind until it becomes too...
Pivoting. What is it and why would you do it?

Pivoting. What is it and why would you do it?

The thumbnail version: Sometimes the signs point to a needed strategic change. “Pivoting” is a term used to describe a strategic change. The full version: There are negative and positive signs that point to a needed change—a change of direction or...
What does your email address say about professionalism?

What does your email address say about professionalism?

The thumbnail version: Email addresses say something about the business’s professionalism. The full version: I received some good advice many years ago when business went online and email became a thing. Allow me to pass it on. The advice assumes that you have a...
Editing and quality control

Editing and quality control

The thumbnail version: Obviously quality control is important. Sometimes it can slip. The full version: Every sign shop you ask will always tell you that they have a vigorous quality control process. Well how is it then that from time to time people send me images of...
Protecting your passwords from Google’s servers

Protecting your passwords from Google’s servers

The thumbnail version: Google’s Enhanced Spellcheck could pose a security problem. You could be sending everything you type, including passwords, to Google’s servers. The full version: RGCS is reporting in their latest newsletter that if you’re using...