Is your shop a janitor-free zone?

Is your shop a janitor-free zone?

Tom Peters once said that if he flips down the tray on an aircraft and they haven’t bothered to wipe away the coffee and food stains, he wonders how much they care about the maintenance of the rest of the aircraft. What is the impression prospective customers...
Looking for a vinyl plotter-cutter?

Looking for a vinyl plotter-cutter?

Selecting a plotter-cutter can pose a dilemma, particularly for a first-time buyer. We all instinctively know not to expect all equipment brands and options to be created equal and to therefore expect them to have different features and capabilities. And therein lies...
CIRA reports on cybersecurity and it’s not good

CIRA reports on cybersecurity and it’s not good

CIRA (the registrar for .ca domain names) recently completed their 2023 cybersecurity survey that delivered some discouraging statistics. We all need to take note of this type of information, especially when it comes from a reliable source. It serves as both a warning...
An anecdote about targeting the right audience

An anecdote about targeting the right audience

If you sit and wait for business and are not out there looking for it, then this post won’t interest you. But if you’re looking to target new customers you will want to keep in mind this story told by Seth Godin in his book This is Marketing. A well-known comedian’s...
Monomeric or polymeric film?

Monomeric or polymeric film?

You have a vinyl sign job but are not sure about the vinyl film you need. You’re told that your choice for the job lies between a monomeric and a polymeric film.  So, what’s the difference? Well, monomeric and polymeric films differ in their plasticizer...
What makes a great sign?

What makes a great sign?

You don’t have to try too hard to see bad signs. They’re everywhere. Sometimes they’re really, really bad such as a sign for a bed and breakfast establishment in Mahone Bay, Nova Scotia, just the next village over from where I live. The ink is...