Made you look!

by | May 8, 2023 | General

As we all know, the purpose of a sign or billboard is to convey a message. Usually this is done by a combination of words and images. But this is easier said than done in a world where everyone else is trying to do the same thing and it’s therefore a challenge...
Non-sales staff incentives

Non-sales staff incentives

by | May 3, 2023 | General

It’s common practice to pay sales staff incentives and offer them perks. if you have sales staff that are rewarded in this way, you may want to re-think your remuneration structure for your entire staff. Incentives are a good idea and often produce good results...
The concept of walking “through” signs

The concept of walking “through” signs

by | May 1, 2023 | General

Once in a while you come across a concept that seems so obvious that you wonder why you hadn’t thought of it yourself before. One such concept I read about involves the idea of making shoppers walk “through” signs rather than just walk by them. It...
Show what your Roland can do

Show what your Roland can do

by | Apr 26, 2023 | General

At a show a few years ago, Roland collaborated with Adobe and Coca-Cola in an interactive project. Attendees were able to design their own Coke bottle labels which were then produced on a Roland TrueVis VG-640. At the time it was said to be a huge huge hit with...
The true cost of discounting

The true cost of discounting

by | Apr 24, 2023 | General

This topic never gets old because I see small business owners offering discounts to generate sales that leave me wondering if they fully understand how much they’re really giving away. And then I wonder if they have any idea whether any additional sales they...