by Michael Best | Jun 5, 2024 | General
Yes, I know that this isn’t the first time (nor will it be the last) that I urge attendance at trade shows. Let me yet again give you ten reasons why you should do this: It’s good exposure. Your presence is noticed and creates a positive impression of your...
by Michael Best | Jun 3, 2024 | General
We should by now all know that today’s customer is impatient and thus not willing to wait for as long as some small businesses seem to think they can take to respond to inquiries. In this regard, and to make my point, I unearthed a study from a few years ago in...
by Michael Best | May 29, 2024 | General
A common design recommendation for outdoor signs and billboards is that in order to be visible from a distance, the designer should pay attention to the size of the graphics, easily-read fonts, and the colours. But not mentioned as often is another important design...
by Michael Best | May 27, 2024 | General
Part of taking your shop and industry seriously, is joining at least one industry association and participating in its activities and benefits. You can exercise influence through committee or task work. You can save on products and services through special membership...
by Michael Best | May 22, 2024 | General
The Printing United Expo in one of it’s earlier iterations was a huge textile screen printing show but has since morphed into what is primarily a huge digital printing show. This why this reminder to register is being posted here on the digital and graphics blog. If...
by Michael Best | May 20, 2024 | General
Henry Ford is reported to have said: “I do not believe that a man can ever leave his business. He ought to think of it by day and dream of it by night.” If he did indeed say this, and was implying a 24-7 business preoccupation, we must hope that he wasn’t addressing...
