Promote your shop

Many small graphics shops are like many small businesses in general, they’re reactive, not proactive. They sit and wait for customers to turn up instead of going out and  looking for them. One of the biggest reasons for this is that many small business owners are...
Advice and tips from Roland

Advice and tips from Roland

I’ve urged before that you make a point of paying regular visits to the Roland website for the useful information they post. In literally a couple of minutes a month, you may find something that could be a significant time saver and money-spinner. But, since you...
Simplifying the shop for greater efficiency

Simplifying the shop for greater efficiency

Large organizations and governments frequently undertake simplification exercises or projects which they like to refer to as “red tape reduction.” Essentially it’s a process of eliminating unnecessary activities and streamlining others to achieve the simplification we...

Expanded UV ink gamuts

Ginny Mumm, a freelance consultant for Roland, has authored an article on “how expanded UV gamuts add vibrancy and accuracy to projects.” This is good information, particularly for printers expected to produce accurate colours for demanding corporate...
The ISA International Sign Expo 2024

The ISA International Sign Expo 2024

If you’re a regular reader, you’ll know by now that I’m an enthusiastic promoter of trade show attendance. It’s where you keep up to date on developments in your industry, where you make useful contacts, where your creativity is stimulated. I...
Meeting potential new customers

Meeting potential new customers

If, like a third to a half of the population, you are an introvert, the chances are that you hate prospecting, meeting new customers, or interacting with people you don’t know. The problem this poses for the introverted shop owner is that interacting with customers...