Diversify or narrow the shop’s focus?

Diversify or narrow the shop’s focus?

I recently read an article that encourages new entrepreneurs to narrow their focus. This is nothing new of course, over the years I’ve read entire books on the topic. There’s much to be said for this concept in certain circumstances such as in the story...

Staying up to date with new technology

When people talk about keeping up to date with the latest income-producing technology for your shop, they usually mean attending trade shows. And there’s a lot to be said for that. The upside is that you get to talk to a lot of people and see a lot in an intense few...
How not to boost profits

How not to boost profits

Here’s a common story. See if you recognize this scenario . . .  A sign shop is not meeting profit expectations. What is usually the first thing that happens? The owner looks for more sales and looks for cost-cutting opportunities, right? And what is the obvious...
Plastic waste — what is your shop doing about it?

Plastic waste — what is your shop doing about it?

By now we all know that plastic waste not handled properly contributes to the huge microplastic ecological problem. It’s a pity that it has taken so long for most of us to finally become aware of it, and a greater pity that not enough is being done about it. So the...
Re-thinking

Re-thinking

Roland tells the interesting story about VIVAS Inc. where they did some re-thinking about their business. “We took the time to properly categorize our services, with vehicle branding emerging as one of the most important. While we’ve been producing vehicle...

Promote your shop

Many small graphics shops are like many small businesses in general, they’re reactive, not proactive. They sit and wait for customers to turn up instead of going out and  looking for them. One of the biggest reasons for this is that many small business owners are...