by Michael Best | Nov 6, 2023 | General
Tom Peters once said that if he flips down the tray on an aircraft and they haven’t bothered to wipe away the coffee and food stains, he wonders how much they care about the maintenance of the rest of the aircraft. What is the impression prospective customers...
by Michael Best | Nov 1, 2023 | General
Selecting a plotter-cutter can pose a dilemma, particularly for a first-time buyer. We all instinctively know not to expect all equipment brands and options to be created equal and to therefore expect them to have different features and capabilities. And therein lies...
by Michael Best | Oct 30, 2023 | General
CIRA (the registrar for .ca domain names) recently completed their 2023 cybersecurity survey that delivered some discouraging statistics. We all need to take note of this type of information, especially when it comes from a reliable source. It serves as both a warning...
by Michael Best | Oct 25, 2023 | General
If you sit and wait for business and are not out there looking for it, then this post won’t interest you. But if you’re looking to target new customers you will want to keep in mind this story told by Seth Godin in his book This is Marketing. A well-known comedian’s...
by Michael Best | Oct 23, 2023 | General
You have a vinyl sign job but are not sure about the vinyl film you need. You’re told that your choice for the job lies between a monomeric and a polymeric film. So, what’s the difference? Well, monomeric and polymeric films differ in their plasticizer...
by Michael Best | Oct 18, 2023 | General
You don’t have to try too hard to see bad signs. They’re everywhere. Sometimes they’re really, really bad such as a sign for a bed and breakfast establishment in Mahone Bay, Nova Scotia, just the next village over from where I live. The ink is...
