by Michael Best | May 8, 2023 | General
As we all know, the purpose of a sign or billboard is to convey a message. Usually this is done by a combination of words and images. But this is easier said than done in a world where everyone else is trying to do the same thing and it’s therefore a challenge...
by Michael Best | May 3, 2023 | General
It’s common practice to pay sales staff incentives and offer them perks. if you have sales staff that are rewarded in this way, you may want to re-think your remuneration structure for your entire staff. Incentives are a good idea and often produce good results...
by Michael Best | May 1, 2023 | General
Once in a while you come across a concept that seems so obvious that you wonder why you hadn’t thought of it yourself before. One such concept I read about involves the idea of making shoppers walk “through” signs rather than just walk by them. It...
by Michael Best | Apr 26, 2023 | General
At a show a few years ago, Roland collaborated with Adobe and Coca-Cola in an interactive project. Attendees were able to design their own Coke bottle labels which were then produced on a Roland TrueVis VG-640. At the time it was said to be a huge huge hit with...
by Michael Best | Apr 24, 2023 | General
This topic never gets old because I see small business owners offering discounts to generate sales that leave me wondering if they fully understand how much they’re really giving away. And then I wonder if they have any idea whether any additional sales they...
by Michael Best | Apr 19, 2023 | General
I’ve mentioned before that the BDC puts out a lot of good information and advice for businesses, particularly small businesses. An article I recently came across is about constructing your website to better turn visitors into customers. It talks of four steps:...