A tech tip for Windows — special characters

RGCS of Edinburgh’s latest newsletter has a useful tip if you’re a Windows user. “Trying to find and insert particular symbols or special characters into something like a Word document can often be awkward and time-consuming, but Windows provides a...

Quantity versus quality

It’s not going to take a lot of verbage to deliver this important message. Do you know that that many people noted for the high quality of their companies’ products, and hence their success, have repeatedly emphasized quality? Steve Jobs was one of those people:...
Even if you’re just a one-man band . . .

Even if you’re just a one-man band . . .

If you run a small sign shop, then this story is for you. I was once looking for a sign shop to produce vinyl window graphics. I generally support smaller local businesses so I set about finding one. I had the names of four small sign shops capable of doing the job I...

Caring for vehicle wraps

I once had a conversation with a pizza delivery guy in which he told me that he didn’t have a car of his own but that his boss allowed him to drive the brightly-wrapped company Fiat, provided he kept it clean and shiny. I thought that sounded like a good win-win...

Do you engage your employees?

I remember reading a few years ago about a large sign company that celebrated an special anniversary by throwing a party for the 150 employees and their families with food trucks, cake, and gifts. This makes me wonder to what degree companies in our industry engage...

Knowing every aspect of your business

All the writing I’ve ever seen about hiring sales people mentions the obvious importance of in-depth product knowledge. Anyone selling anything had better know what it does, how to use it, what customers want from it, how to adapt it to unusual requirements, and...