by Michael Best | Feb 12, 2024 | General
How often have you had to deal with a “customer service” rep who didn’t seem to have a clue what the job really involved? Haven’t you found that some of them are so poorly trained or unsuited to the job (which is really a management problem in...
by Michael Best | Feb 7, 2024 | General
I recently came across this list of The 8 KEEPS of small business while searching through some old files. There’s no mention of the source so, unfortunately, I’m unable to credit the the originator. It’s not just good advice for someone starting out,...
by Michael Best | Feb 5, 2024 | General
Following the posting of the previous item on controversial or shocking signs, I received an email from a reader who had worked in a large printing company in South Africa. Here are two excerpts from that email that further demonstrate the issues that can arise when...
by Michael Best | Jan 31, 2024 | General
When a client places an order for a sign, banner or billboard that you instinctively know is likely to be controversial or shocking, what do you do? Do you produce such an order without question or do you exercise some degree of censorship? Controversial messages have...
by Michael Best | Jan 29, 2024 | General
Nowadays its not hard to find articles and posts encouraging sign shops to consider diversifying. And not just diversifying into more obvious areas, such as, say, vehicle wraps or digital signs, but also into other, somewhat related, activities and products. Popular...
by Michael Best | Jan 24, 2024 | General
What should the Canadian sign industry expect from the rest of 2024? I did some research and it seems to boil down to five main topics against a background of technological advancements, changing consumer preferences, and a renewed focus on sustainability....
